you’re probably going to start noticing different cans in our boxes. i’m talking about the literal cans, not the design or the contents. the can manufacturers are wildly out of sorts and when it comes to serving their customers a big bowl of ‘OOPS!’, we, the tiny guys (versus say, pepsi), are first in line.
as we - and probably every other small beverage company - try to find vessels to serve you, things might get a bit dicey. while there are plenty of can manufacturers, as well as other methods for can design (sleeves on blank cans…stickers…etc), the backup is effecting pretty much every level…you aren’t gonna beat Cape traffic by taking that secret little side road…everyone else is doing the same thing.
so what is this going to mean? probably some weird looking cans (different finishes such as glossy, matte, stickers, sleeves, etc) and maybe some out of stock or short seasons (summer blend was cut way short because we couldn’t get cans).
it’ll cost us a buncha money, time, and sanity, but we’ll keep pumping out cider as fast as we can. it’s kinda shitty, but all-in-all, there’s plenty of worse stuff going on in the world. we’ll be fine, you’ll get your cider, and the world keeps on spinnin’...at least that's when we're telling ourselves.